An organization or entity that gathers consumers together and/or their consent into a union membership to negotiate on behalf of the members and their data assets, primarily with “data-driven companies”, e.g. Google, Facebook. In most cases, the companies are already gathering and utilizing consumer data but have not shared direct financial benefit with their consumer customers.
These companies’ revenue and business models rely largely or completely on the use of this consumer data and they are extracting considerable financial benefit from it. The union seeks to negotiate a rebate or payment/revenue share from these companies for their members. Typically, the size or number of the data union membership will lend power and leverage to the negotiations with “data-driven companies”.